Loyalty has been in existence for more than a century and has only evolved over the period. In the recent years, Post-Millenials’ expect the loyalty program value-proposition to be highly personalized to who they are, their needs and desires. Traditional, transaction-based, ‘one-size-fits-all’ loyalty programs are not working. Modern strategies like Gamification and more than ever “on-the-go” reach through Social Media & other channels are creating unprecedented opportunities for brands to engage consumers 24x7, and are redefining the concept of customer lifetime value. The efforts to move loyalty program operations in-house as a means to enable 1:1 brand engagement and retention is at an all-time high.
CX (customer experience) is emerging as #1 strategic priority across industries. A well-conceived and delivered loyalty program is a foundation to deliver rich cross-channel experiences and profitable customer relationships. Easy to use, cloud based solutions for program, membership, and promotion management are key to empowering the business to better understand and incentivize the customer to grow their relationship with the brand.
Run by ex-Oracle product development leaders, including the former heads of Product Management/Strategy and Engineering for Siebel Loyalty, Siebel Marketing and Master Data Management suite, Innovacx brings together unmatched and unique combination of loyalty domain, Oracle product and technology expertise, and the experience of working with several leading global brands on transformational loyalty and customer experience initiatives.
Leverage the Oracle Loyalty Cloud and associated integrations for:
- Program Management
- Airline/Non-Airline Partner Management
- Rule Engine implementation
- Membership Data Management including profile update
- Member Sign in / Sign up
- Managing Preference Centre
- Accruals and Redemptions
- Omni-channel Marketing campaigns orchestration
- Comprehensive Analytics
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