EngageAIQ: AI campaign builder for Oracle Responsys
Your marketers describe the audience. A live campaign comes back.
- A week
- One conversation
“Guests who've stayed twice but never joined loyalty.”Example. Oracle Fusion · Unity CDP and Responsys
What changes
Today
A marketer knows who to reach. Getting there takes a data team, a query, a segment export, a creative hunt, and a week.
With EngageAIQ
One sentence in, a live campaign out. Nothing goes live until the marketer approves.
What your users get
Built on Fusion AI Agent Studio, integrating with Oracle Unity CDP and Responsys.
- Just describe itNo queries, no analyst. It knows your own CDP data.
- See the audience firstSize, city, gender and masked sample records.
- Refine in a sentenceAsk for a change and it rebuilds the audience.
- Campaign ready to goSegment saved, creative picked, proof sent.
How it works, step by step
- PromptThe marketer describes the audience in a sentence.
- AudienceThe agent writes and runs the query and shows size, city, gender and masked samples.
- ApprovalThe marketer approves or asks for a change.
- SegmentThe approved audience is registered as a CDP segment.
- CampaignThe matching Responsys creative is picked, the campaign is created and the proof is sent.
How it works
Prompt, audience, approval, segment, campaign. The agent understands a customised CDP data model, writes and runs its own audience query, shows the audience, waits for approval, registers the approved audience as a CDP segment, picks the matching creative from Responsys, creates the campaign and sends the proof. RAG grounds it in your CDP schema and relationships, so it doesn't need a standard model. The AI decides what to do, governed tools do it, and a person signs off before anything goes live.
How it stays in control
- Nothing goes live until the marketer approves.
- The audience is shown before anything is created, with masked sample records.
See EngageAIQ at Oracle AI World
Book 30 minutes at Oracle AI World. Tell us the Oracle process you want to improve and we will prepare the demo around it.