Digital Marketing

In today's fast-paced digital era, digital marketing has become a critical driver of success for businesses worldwide. Embrace the digital landscape and leverage our comprehensive suite of tools to refine your marketing strategies, engage your audience on multiple channels, and deliver tailored content that resonates with their needs. Whether it's automating your campaigns, optimizing your website, or delivering personalized messaging, our tools will empower you to stay ahead in the ever-evolving digital marketing landscape

In this digital age, it is imperative for us to connect with a broader audience, deliver customized messages, achieve exceptional results, and maintain cost-effectiveness and measurability

Unlocking the Power of Effective Marketing in the Digital Age

  • Elevating Your Marketing Game
  • Achieving Marketing Excellence
  • Empowering Your Marketing Strategy

Our Expertise

Target Audience

To enhance customer engagement, it is crucial to connect and utilize data from various sources to define customer segments. These segments should be continuously evaluated to gauge their performance, ensuring that each message conveyed is relevant and appropriate for the intended audience

Innovacx’s Data-Driven Customer Engagement approach can help you leverage internal data and connect external data to build and enahnce your audience segments and personas

Build Content

Attractive and compelling content is vital for achieving success in digital marketing. To create content that connects with your target audience, it is essential to have a deep understanding of their interests, preferences, and behaviors. Crafting visually appealing and engaging content can help businesses boost engagement, establish brand awareness, and ultimately drive conversions

Innovacx’s Data-Driven Customer Engagement approach can help you leverage internal data and connect external data to build and enahnce your audience segments and personas

Personalize Campaigns

In the realm of digital marketing, personalization is the ultimate key to triumph. By customizing your content and messages to suit your target audience, you can elevate engagement, enhance click-through rates, and propel sales. Personalization can be implemented across multiple channels, encompassing email, social media, and website content. When executed adeptly, personalization enables you to forge deeper connections with your customers and deliver a remarkable brand experience that leaves a lasting impact

Innovacx’s Data-Driven Customer Engagement approach can help you leverage internal data and connect external data to build and enahnce your audience segments and personas

Orchestrate Journies

The importance of orchestrating customer engagement journeys in digital marketing cannot be overstated. It is crucial for businesses to meticulously plan and guide the customer journey, allowing for seamless and personalized experiences across multiple touchpoints. This approach empowers businesses to deliver precisely timed and targeted messages through the appropriate channels, leading to optimal customer engagement and satisfaction

Innovacx’s Data-Driven Customer Engagement approach can help you leverage internal data and connect external data to build and enahnce your audience segments and personas

Analyze results

By harnessing the power of data and analytics, businesses can unlock valuable insights into customer behavior and preferences. These insights serve as a foundation for refining and optimizing engagement strategies, resulting in the delivery of highly relevant and personalized experiences to customers. Through data-driven decision-making, businesses can ensure that their engagement efforts are precisely tailored to meet the unique needs and expectations of their audience, ultimately fostering stronger connections and driving greater customer satisfaction

Innovacx’s Data-Driven Customer Engagement approach can help you leverage internal data and connect external data to build and enahnce your audience segments and personas

Solution Offerings

Oracle Eloqua

Oracle Eloqua is a widely recognized and powerful marketing automation platform designed to help businesses streamline and optimize their marketing efforts. It offers a range of tools and features that enable organizations to create, automate, and track marketing campaigns across various channels, such as email marketing, social media, and web marketing.
Our expertise in Eloqua possess the skills to design and execute targeted marketing campaigns, manage customer data effectively, and analyze campaign performance to drive better decision-making for our customers. Experts also stay updated with the platform's evolving features and integrations, ensuring businesses can leverage its full potential to nurture leads, optimize marketing strategies, and achieve their marketing goals efficiently.

Oracle Responsys

Oracle Responsys is a cloud-based marketing automation platform that is part of the Oracle Marketing Cloud suite. It is designed to help businesses create and manage personalized and cross-channel marketing campaigns efficiently. Oracle Responsys provides tools for email marketing, mobile marketing, SMS marketing, web marketing, and social media marketing.
Our expertise in Responsys possess the skills to craft highly personalized and effective marketing campaigns across multiple channels, harnessing customer segmentation, dynamic content, and A/B testing for optimal results. They are adept at leveraging its robust analytics to measure and refine campaign performance, ensuring that businesses can engage their audience effectively and drive conversions.

Oracle Content Management Cloud

OCM is a cloud-based content management and collaboration platform offered by Oracle. It is designed to help organizations manage, share, and collaborate on digital content, documents, and assets in a secure and user-friendly environment. OCM provides a range of features and capabilities, including document storage, file sharing, workflow automation, and integration with other Oracle cloud services and applications.
Our expertise encompasses a comprehensive understanding of this cloud-based content management and collaboration platform. Our experts in OCM are skilled in configuring, customizing, and optimizing the platform to meet the unique content management needs of organizations. They are proficient in designing workflows, implementing security measures, and integrating OCM with other Oracle and third-party applications to create a seamless digital content ecosystem.

Oracle Maxymiser

Oracle Maxymiser is a comprehensive and cloud-based customer experience optimization platform offered by Oracle. It is designed to help businesses and organizations improve their online customer experiences through data-driven experimentation, personalization, and optimization techniques. Oracle Maxymiser enables companies to test different variations of web content, such as layouts, images, and text, to determine which elements lead to the best user engagement, conversions, and overall performance.
Our expertise in Maxymiser possess the skills to design and execute data-driven experiments, A/B tests, and personalized customer journeys to improve website performance, enhance user engagement, and boost conversions. They are adept at analyzing test results and leveraging insights to make informed decisions, driving continuous improvements in the online customer experience.

Infinity IQ

Enables brands to master customer signals by applying intelligence to real-time digital behaviors, optimizing a customer’s in-flight digital journey through better recommendations, predictions, and personalization while customers are still engaged. The result is increased online conversion rates, enhanced digital experiences, and improved business outcomes. Expertise in harnessing data-driven insights for informed decision-making. Our professionals with Infinity IQ expertise excel in data collection, processing, and analysis, leveraging its advanced capabilities to track user behavior, optimize website performance, and enhance customer experiences. Our expertise resources possess skills in customizing dashboards, generating reports, and interpreting data to drive marketing strategies and business growth. Infinity IQ experts stay updated with emerging analytics trends to maximize the platform's potential for unlocking valuable insights and improving digital operations.


It provides a suite of tools for mobile and web marketing automation, customer segmentation, and personalized messaging across various channels, including email, push notifications, in-app messaging, and SMS.
Our experts understand how to leverage the platform's capabilities to enhance customer engagement, increase retention, and drive conversion rates. They stay updated with industry trends and emerging technologies to ensure that businesses can effectively use Braze to deliver personalized and impactful customer experiences across digital touchpoints, ultimately driving growth and customer loyalty.


MoEngage is a customer engagement platform designed to help businesses optimize their user engagement and retention strategies across various digital channels, including mobile apps, websites, and email. Key features of MoEngage include behavioral tracking, user segmentation, A/B testing, and multi-channel messaging capabilities. This platform is particularly valuable for mobile app marketers, e-commerce businesses, and digital brands looking to enhance user engagement, reduce churn, and drive conversions.
Our expertise involves a deep understanding of how to leverage the platform's capabilities to create highly personalized and effective marketing campaigns. Experts in MoEngage can craft user journeys, implement advanced automation workflows, and analyze user data to improve the overall customer experience and maximize business outcomes. Their proficiency in this platform helps businesses build stronger customer relationships and drive growth in an increasingly competitive digital landscape.

Success Stories

Implemented Multi-Channel Marketing through Oracle Responsys. Seamless integration with Siebel CRM leveraging Innovacx Connector iRAS with Responsys. Omni Channel Campaigns covering Email, SMS, Push, In-App and Web-Push, Integration with CMS, Data Warehouse and Other Partner Applications for Promotional and Transactional Campaign Execution. Enabled a well-connected landscape of differentiated systems having customer experience at its epicenter allows to ensure that every interaction that they have with their customers gives them comfort & satisfaction.