Siebel

Loyalty Program

Oracle’s Siebel Loyalty Management is truly a next-generation, industry best, comprehensive, multi-channel and multi-partner loyalty solution that empowers loyalty managers to deliver a distinct loyalty program and enable sustainability of competitiveness for the entire loyalty program lifecycle

Member Enrollment and Profile Management

Customers can enroll as members. Member enrollment involves capturing customer information such as name, contact details, preferences, and other relevant data. Siebel Loyalty provides tools for managing member profiles, including updating customer information, tracking interactions, and maintaining a comprehensive view of each member. At the heart of Siebel Loyalty Management is a 360-degree view of each customer's profile, attitudinal and behavioral information. It provides business users access to extensive information on each member including transaction history, tier status, loyalty assets, eligible and enrolled promotions, service requests, sales orders and activities, profile, communication preferences and response history

Reward, Recognize and Differentiate

The Siebel Loyalty Manager module provides a simple, intuitive, process-driven drag & drop user interface to enable business users to create and deploy innovative and targeted loyalty promotions. Siebel Loyalty Manager also provides business users with flexible tier management capabilities to differentiate and recognize members based on multiple dimensions including value, duration, frequency etc. Siebel Loyalty allows you to define promotions to reward members for their social activities like sharing, linking, commenting, reviewing various content and enable location-based rewards. You can also leverage social networks to acquire loyalty members or enroll the members into promotions through flexible web services

Partner Management

Siebel Loyalty Management supports end-to-end loyalty partner management – from partner recruitment and set-up to joint promotions, billing, and analysis. Siebel Loyalty Management dramatically reduces the time and effort required to onboard new partners and manage ongoing partner activities through an extensive set of capabilities including:

• Support for pre-purchase partners using point blocks and “pay-as-you-go” partners
• Flexible and configurable partner product offerings and accrual/redemption rules
• Partner specific financial and billing controls and partner statement
• Multi-partner joint promotions and cost sharing based on user-defined parameters
• Configurable industry-specific accrual transaction validation capabilities
• Pre-built partner portal to collaborate on joint promotions and to enable partners to transact on a self-service basis

Reporting and Analytics

Siebel Loyalty offers robust reporting and analytics capabilities to gain insights into program performance, member behavior, and overall loyalty program effectiveness. Businesses can generate reports on member enrollment, point accrual and redemption, program usage, tier progression, and other key metrics. These insights can inform decision-making, program enhancements, and targeted marketing strategies